Strategy & Data Projects
This collection of projects showcase the work I have done in marketing strategy, data analysis, and professional writing.
Corporate Partnerships Data Visualization
Data Storytelling
This collection of data visualization examples tells a range of stories that help brand managers understand who they are reaching, and what makes the Green Bay Packers unique. Interactivity within the slides engage brands while a balance of each brand's visual identity helps decision-makers envision the partnership coming to life.
Marketing Campaign Development
A Campaign Worth Buzzing About
This semester-long group project won fourth place at the National Agri-Marketing Association's Student Marketing Competition. Featuring a new-to-the-market product, our team produced a five page executive summary of our marketing plan as well as a 20 minute presentation.
​
I worked closely on the financials and action plan segment and was a presenter at the conference.
Data Analytics
Evaluating the "Dilly Dilly" Campaign
As the final project for a Digital Marketing Analytics class, my team performed an analysis of the impact of the Bud Light "Dilly Dilly" campaign using R Studio and Radiant. We performed counterfactual analysis, difference-in-difference analysis, stock performance analysis, and a sentiment analysis. In addition our report included an industry analysis and a discussion of findings/conclusions and limitations of our report.
This diagram is a static representation of the data automation. Due to company data privacy I am not able to share examples of the forms or dashboard I created.
Data Analytics & Process Improvement
Job Setup Automation
Over a period of four months I worked on a process improvement project to streamline new job setup at Daniels Construction. This involved the construction of several online forms, Power Automate flows, Sharepoint website building, and the creation of Power BI dashboards. Data about a new job is collected when the project manager fills out the form, and then it is automatically sent to other departments who need it. This system updates automatically and collects data for advanced analytical analysis in Power BI - a large improvement over the prior paper process.
In addition to developing this process I wrote training material and held training sessions during the implementation phase.
Digital Marketing Campaign
Driving Traffic With Engaging Content
A campaign I crafted in my internship at Intuition, this digital campaign features a pillar page, six blog articles, Hubspot emails, lead-generation form, and social media posts.
Marketing Campaign
New tactics for a long-standing small business
As part of a digital marketing class, my group worked with a small art & hobby store in Davenport, IA to consult on marketing tactics. We focused on introducing ways to expand their digital marketing to drive in-store visitors.
Professional Writing
Building trust in client-marketer relationships
A two-part professional writing project focused on examining sources for professional information and examining a key communication challenge for professionals in the marketing field. Extensive research was required and included a personal interview with a marketer in the field.
Technical Writing
An easy-to-follow software tutorial
To support customers using our software, I created a series of written and video tutorials for common use cases. Using clear design and simple language, these tutorials were easy to follow for users of all experience levels.