Green Bay Packers Corporate Partnerships
Brand Storytelling
01
Organic Valley
A dairy partner for the state known as America's Dairyland makes sense, right? However, Organic Valley isn't a typical dairy company. Through extensive brand research, I crafted a proposal deck that helped them understand how their unique brand could be showcased through our channels. Feedback from the presentation was "We've never seen a more on-brand presentation".
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02
Lands' End
Lands' End came to us as a classic brand looking to revitalize their marketing efforts. Going beyond just the assets we could provide them, I crafted a story about our two brands focused on shared themes of quality, being outdoors, and staying relevant in a modern world.
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03
Tyson Foods
When looking to expand their team-branded nugget line, Tyson knew the Green Bay Packers had a large fanbase that could be tapped. We expanded on that by telling a compelling story about the passion of our fans, and how that would translate to sales of a new product.
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04
One-Page Summary
With large partnerships, it can get overwhelming to list and describe every asset that would be included in the deal. This example showcases a one-page summary that taps into the "why" behind the partnership, the main themes, and the big-picture ways to accomplish the brand's goals.
